The coffee bags’ design pops with bold color blocks that incorporate elements from the pattern that lines the sides. The name of each bean comes from the island where the beans are grown, emphasizing the brand’s connection to its Indonesian roots and relationship with its farmers. Since each region’s beans have their own flavor profile, the back of the bags provides a space to highlight their origin, flavor notes, and even a recipe for a traditional Indonesian coffee drink.

The rich, batik-inspired brand colors create a vibrant presence across a variety of media.

The next step in the project was to write and design an investor’s lookbook. I used stunning imagery from Indonesia, a textured paper from the cover that was reminiscent of the textiles the brand was derived from, and lots of negative space to add elegance to the book design.