Ad Campaign

1-800 Ad Campaign

The All-Choices hotline helps people talk through their choices about their reproductive options. It provides judgement-free help, from finding a place for an abortion to signing up for an adoption.

I wanted to emphasize the inclusive nature of this service by including a large number of diverse women in my ads who have a variety of viewpoints about their pregnancies. The bright colors show optimism and hope that a woman can make the choice that is best for her even in circumstances that are stressful and trying.